To this day, I wonder how we came to own this gospel of personal computing, but we did. In mythological and biological terms, we explained the deep raison d’être of PCs. And in practical terms, we described the five categories of activities they enabled or enhanced. All this while competitors spent most of their airtime discussing bits and bytes, fun topics for geeks but neither interesting nor meaningful to normal humans, who were more concerned by what the PC did for them.

(This is partly unfair. In the best-case geeks who speak the esoteric language of bits and bytes are indispensable early adopters; they are the “bleeding edge”, they show the way to The Rest of Us. Luckily, we spoke from both sides of our Apple France mouth, catering to the interests of technically inclined trailblazers, while also doing our best to make sense for people more interested in simply using VisiCalc, AppleWriter or PFS:Graph.)

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Original: https://toots.dgplug.org/@jason/110971867384842849